Tuesday, April 5, 2016

The Power of Video in Content Marketing

By Trevor Denton

Video has become a proven method for effectively delivering content online. And as more companies move into content marketing–using education, comedy, drama, and lifestyle as means of brand promotion–the prospect of cutting through the noise to engage target audiences can seem even more overwhelming.

But consider this: an Online Publishers Association study shows that over one third of internet users surveyed took some sort of action in the 30 days prior, due to watching a video ad online. These actions ranged from purchasing the specific product or physically visiting the company, to at least visiting the company’s website or looking for more information on the video topic.

Also consider that the number of people who watch online video each day is 100 million (give or take a few). If the first study’s numbers were to hold up against the second study, it would mean that within 30 days 9.6 million internet users would have purchased a product from a video they saw. And 17.6 million would have visited a company’s website to learn more.

That’s a lot of fish in the sea.

Here at Grandview, we make focused videos that engage those target audiences. We help our clients create the kinds of engagements that turn their viewers into advocates. People are always seeking information, and it’s your job to be there with it. Think about the power of positive association, and consider powering your online content with video.

Check out this video about how using Explainer Videos can lead to an expert content marketing strategy.



Visit the A-HA! Explainer Videos page to find out about our unique approach to video production, coming from decades of experience in Higher Education publishing.


Trevor Denton is Director of Media at The Grandview Group, where he manages a team of creative professionals. His areas of specialty are motion graphics, visual storytelling, and audio design. He brings instructional design and storytelling methods to life through video and podcasting, building sensory connections between businesses and their online audiences. Outside of work he has recorded several albums as a studio musician, and enjoys writing fiction and blogging. Contact Trevor at t.denton@thegrandviewgroup.com.

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